Laura G.

2021-02-01 To 2022-02-01

Marketing Procurement Leader

As Category Leader my key objective is to create value for the Business and responsible for identifying opportunities and translating them into tangible projects. Furthermore, develop team members and help to solve day-to-day challenges where needed.

 Categories: creative & media, digital, TVC Production, Influencers, and Celebrities

 Stakeholder Management: connect and remain connected to stakeholders. Relation builder based on trust and performance

 RFx process and 7 Steps Sourcing (strategic sourcing)

 Project Management

 Financial Management: understanding and analyzing Creative spend, cost impact, cost drivers

 Agency Management: setup, maintain and lead SRM process with selected agencies to realize and unlock value through fact-based performance management and joint business planning

 Category Management: designing, aligning, and implementing long-term integrated category strategies for Creative and Production and subcategories. Including contract management. Managing and executing the development and review process with internal stakeholders and external input. Developing strategies concepts beyond individual pitches

 Thought Leadership: developing and actively maintaining an understanding of relevant market trends and how they could bring value to the company. Sharing, maintaining, and developing strategic and tactical knowledge.

2020-04-01 To 2021-01-01

Sr Buyer

 Tactical and Strategic negotiation

 Categories: Creative Agency, Media Intelligence, Digital Agency, Marketing Research

 Category Strategy development

 Spend Analysis

 Acting as a relationship builder between the Procurement department and internal stakeholders

2013-11-01 To 2020-03-01

Procurement Sourcing Professional

 Tactical and Strategic negotiations

 Categories: Creative Agencies, Digital, PR, Communication, TVC Production, Design, Trade, Art-Work, 3D, Media etc

 RFx process and 7 Steps Sourcing (strategic sourcing)

 Project Management and project leader focused on productivity including stakeholder management, remuneration model definition according to business model

 Market and category analysis, vendor mapping, pitch process, proposal analysis, benchmark

 Spend Analysis – savings and methodologies

 Ensure good business controls and auditability, according to company compliance

 Category management – standardization of services (rate card definition and negotiation, scope of work management, value-based compensation)

 Focal Point for agency management for local, regional, and global team